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This role in the buyer centre can consist of 1) receptionists and executive assistants controlling access to members of the buying centre; and/or 2) purchasing

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This role in the buyer centre can consist of 1) receptionists and executive assistants controlling access to members of the buying centre; and/or 2) purchasing and procurement departments restricting access to information: O Decider Influencers Gatekeepers O Users Which of these Buying Situations would you expect to have the shortest sales cycle? O New Task Straight Rebuy O New Product Development O Modified Rebuy

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