This scenario describes the organization's attempt to engage in: Taryn works in customer service on a cruise ship. The organization wants to present the ship as place where people go for a luxurious and fun vacation, and asks that the employees behave in ways that help their paying customers feel this way. The cruise ship encourages their employees to smile, never "say no" to a guest, and also be "looking their best" when on or off shift. There have been occasions where Taryn was encouraged by management to wear a skirt more often, put on lipstick, "spend more time on her hair," or to act "happier." This scenario describes the organization's attempt to engage in: Identity regulation Identity work Surfer identity Referent power