This section describes the existing and projected marketplace in which you will introduce the new Texerised Vegetable Protein products. Use information from industry reports, census data, trade journal studies, and other reputable resources to complete the following sections. Cite your work where applicable.

What kind of profile does your customer fit?

Innovator

Early Adopter

Early Majority

Late Majority

Laggard

What current economic factors influence your customer's spending?

What are the demographics of who is buying products or services?

What are the psychographics of who is buying products or services?

Who influences the final decision to purchase?

The most typical customer for your product/service is someone who is what field?

The most typical customer for your product/service is someone who already uses your product/service for what purpose?

What will potential customers already be familiar with? Indicate the similar products/ services or the current products/ service that your companys new product/ service will replace.

The most typical customer will readily accept your product/service if you ______.

Approach

Educate

Contact

What are the complementary products/services already in use by customers whom you want to use your companys product/services?

What motivates people to buy your product? (example; practical and emotional reason)?

How will you ask your customers? Through telemarketing, warranty cards, ad inquiries, or what?

How are the key competitors perceived?

How do these people perceive your company and products? and how will they receive your [new] product?

How sensitive are they to pricing differences?

List different types of customers, title, power, viewpoint, position, emotional and practical influences, and education.

It may be appropriate to include several types of customers in your demographics. For example, Homemaker, Senior Executive, Young Married Couple, Wealthy Rural Family, Older Couple, or Elderly.