This section is essentially a detailed analysis of the marketing mix factors (the 4 P’s) and should be fairly well defined in the previous sections. Subheadings are as follows:

Subheading #1 – Product Strategy – include description of the product line, the unique product quality packaging, etc.

Subheading #2 – Price Strategy – define the price, the rationale/justification for the price point, etc.

Subheading #3 – Promotion Strategy – outline how the product will be marketed to your target market.

Subheading #4 – Place (Distribution) Strategy – consider the current distribution and how changes may need to be made based on any projected increase in sales volume.