This section requires you to provide what is asked in the questions below. You are expected to ensure that you cover the keywords that will prove your understanding of the topics discussed in the Learning Objectives covered in this exam. You will need to write in-text citations and a list of references, at least 10 on the last page of your paper using APA. Each question should be answered in not less than 150 words Assessment Questions 1. Provide at least 5 examples of customer data in a business can use to understand their customers more and why