This section should be smaller than subtitle 1 (i.e., one paragraph is enough), as your hope as managers is to not use the contingency plan. Change is an important aspect of strategy, and market conditions may shift rapidly, thereby making your main strategic action irrelevant. If your main strategic action is unsuccessful, you need to select a secondary strategic action.

The contingency plan is: Enter into a strategic alliance or joint venture with another firm.

This is for the company App Harvest