This SIA assignment requires you apply a concept or theory we have learned to a subject that is current in the 'real' world. The assigned topic for Strategy In Action is: Any National Company (examples include Olive Garden, Sears, Carnival Cruise, Delta Airlines, Ford, etc) EXCEPT the FITNESS INDUSTRY (it is the example in the article below) that has been negatively impacted by COVID-19. Once you have selected a company, develop strategies for the organization to reinvent themselves to overcome due to setbacks and lost business from COVID-19. Conduct research on organizations that have re-invented themselves (making strategic changes to remain competitive in a changing global business environment). There are MANY examples available for study. Remember, examples do not have to come from the same business or even the same industry. Using our textbook and your own research note at least two pages of analysis and discussion on key findings/elements of companies that have been successful in 'reinventing' themselves to remain competitive in a changing global market environment. You must incorporate at least 5 quality sources.

Next, based on your findings, note a minimum one-page recommendation for the board of directors of your selected company to address the challenge of reinventing itself. Include specific recommendations that that include the discussion and implementation plan for at least 3 new initiatives your selected company can pursue to reinvent themselves.