Dunphy, Griffiths, and Benn (2007) developed a 6 Phase Model to describe the stages a business will progress through in its transformation to becoming a sustainable organisation. One of the phases identified by the authors is the Strategic Proactivity phase.

a) Describe the sustainability objectives and indicators typical of businesses in the Strategic Proactivity phase.

b) Describe the possible strategic opportunities that could be of interest to a manufacturer of water pumps (used for agricultural and other industrial functions), that wished to proactively position itself as an innovative company developing sustainable products.