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This strategy evaluation and control technique contains a carefully chosen combination of strategic and financial objectives tailored to the company's business. Its overall aim is

This strategy evaluation and control technique contains a carefully chosen combination of strategic and financial objectives tailored to the company's business. Its overall aim is to balance shareholders' objectives with customer and operational objectives. Question 26Answer a. Quantitative Strategic Planning Matrix b. SWOT Analysis c. Balanced Scorecard d. Internal-External (IE) Matrix

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