This task requires to conduct a research on the international furniture and homewares company, IKEA. You are required to develop a written report on the success of the organisation's international marketing opportunities.

Review IKEA's website, social media platforms and strategic plans and develop a word-processed report on the company's international marketing strategies.

You are required to submit a detailed, clear, and concise report, remembering to reference your sources of information. You must include the following information in your report:

A brief overview of IKEA.

Discuss why IKEA's strategies differ in Europe and China to meet the needs of the different marketing opportunities. Discuss how IKEA manages the costs of the different strategies.

How IKEA uses e-commerce. Can consumers from other countries purchase products online?

Discuss how moving to an online sales system could potentially impact on IKEA.

Explain how IKEA manages labour relations.

Discuss the strategies that IKEA uses to achieve global success.