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This type of program level activity addresses the evolution of the risk characteristics of each program component individually, the overall program's risk profile, and the
This type of program level activity addresses the evolution of the risk characteristics of each program component individually, the overall program's risk profile, and the impact of that evolution on the business benefits or organizational capabilities it is intended to generate. Question 15 options: a) Tactical b) Procedural c) Strategic d) Structural
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Marketing Channel Strategy
Authors: Robert Palmatier, Louis Stern, Adel El Ansary, Erin Anderson
8th International Edition
1292060468, 9781292060460
