This unit discusses the role of values and beliefs in forming an organization's culture. The topic of organization culture is big business on the Internet. Many companies use their Web pages to describe their mission, vision, and corporate values and beliefs. There also are many consulting firms that advertise how they help organizations to change their culture.

Watch these videos and answer the following questions.

Videos

An Inside Look at Google - Working at Google (2:17m)

• https://www.youtube.com/watch?v=9No-FiEInLA

Working at Google (Tour of Google) (7:42m)

• https://www.youtube.com/watch?v=dQO3xK9g_CE

Corporate culture, meetings and unwritten ground rules, or UGRs(R) (3:39m)

• https://www.youtube.com/watch?v=TXi4DMZPusk

Questions

• How is culture created and communicated in organizations and how do you assess the espoused values and beliefs of an organization?
• What do you consider is more important for successfully completing a project - the formal project management structure or the culture of the parent organization?