This video discusses the product development process of GoPro, a company committed to developing products that meet the needs of its customers across the globe. GoPro's very first product was inspired by the need to capture the experience of surfing without holding a camera in your hands. GoPro's customers are passionate people who use GoPro technology to document their everyday and once-in-a-lifetime experiences.

1. Define GoPro's product in terms of theessential benefitandcore product.How does an understanding of the essential benefit drive product development for a company like GoPro?What kind ofenhanced productscould GoPro offer to add to the consumer's experience with their products?