This video highlights the ethical leadership of Howard Schultz, CEO of Starbucks.

After leading Starbucks through a period of rapid growth in the 1980s and 1990s, Howard Schultz stepped down as CEO to head the company's new global expansion. Despite Schultz's magic touch, explosive growth began to have a negative impact on product quality. In 2007, Starbucks' stock plummeted in the face of competition, and it's pricey lattes and Frappuccinos failed to align with the budgets of consumers hurt by the recession. But in 2008, Schultz returned as CEO to refocus the organization on quality while boosting health benefits for employees. Schultz's heartfelt concern for people helped reestablish Starbucks as a coffee shop that serves high-quality brews to local communities at affordable prices.

Follow-up Questions:

1. How does Howard Schultz characterize activities at the local Starbucks coffee shop? What does this reveal about the CEO's ethical leadership, perspective, and values?
2. What impact did rapid global expansion have on the Starbucks brand? What values were ignored when the organization became singularly focused on growth?
3. What moral and ethical decisions helped Starbucks regain the loyalty and trust of consumers and employees? How did these decisions serve to reconnect the Starbucks brand with people? Do you agree or disagree with these?

Starbucks CEO Howard Schultz Speaks On Lessons In Leadership

https://www.youtube.com/watch?v=_KYhOAbh6D4&feature=emb_title