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This was my question below? Refamiliarize yourself with the three main pricing strategies. Review Section 5.2 in the text as needed. Research actual pizza pricing
This was my question below?
- Refamiliarize yourself with the three main pricing strategies.
- Review Section 5.2 in the text as needed.
- Research actual pizza pricing for five different pizza brands.
- Visit each site, identify your location, and simulate an order.
- Price out a medium cheese or pepperoni pizza.
- Proceed to payment, observing the selling process.
- Record your pizza choice and final price (minus tax).
- Execute your purchase as you see fit. (Note that you do not need to actually purchase the pizza.)
- Provide a forum post that includes the following:
- A brief description of the three pricing strategies, from least to most expensive strategy.
- Classifications of the five brands into the three pricing strategies: penetration, neutral, and skim.
- For any of the three pricing strategies where you have multiple brands, rank the brands from least to most expensive.
- Include the kind of pizza you priced out, your recorded prices, and any other pertinent notes.
- Your classifications may differ from others. That's okay.
- Answer the following questions:
- Did your perception of these chains' pricing strategies change based on this exercise? If so, how?
- For you, which of these chains represents the greatest value and why? Explain how each of the four Ps of the marketing mix contributes to your answer.
- If you were to suggest two sales promotion strategies (Section 5.4) to attract more sales, for the brand that has greatest value for you, which two would you suggest? Why?
- Name the promotional pricing strategy and explain why this is the best fit for the brand you picked.
- This is Answer I received
- Refamiliarize yourself with the three main pricing strategies.
- Review Section 5.2 in the text as needed.
- Research actual pizza pricing for five different pizza brands.
- Visit each site, identify your location, and simulate an order.
- Price out a medium cheese or pepperoni pizza.
- Proceed to payment, observing the selling process.
- Record your pizza choice and final price (minus tax).
- Execute your purchase as you see fit. (Note that you do not need to actually purchase the pizza.)
- Create a forum post that includes the following:
- A brief description of the three pricing strategies, from least to most expensive strategy.
- Classifications of the five brands into the three pricing strategies: penetration, neutral, and skim.
- For any of the three pricing strategies where you have multiple brands, rank the brands from least to most expensive.
- Include the kind of pizza you priced out, your recorded prices, and any other pertinent notes.
- Your classifications may differ from others. That's okay.
- Answer the following questions:
- Did your perception of these chains' pricing strategies change based on this exercise? If so, how?
- For you, which of these chains represents the greatest value and why? Explain how each of the four Ps of the marketing mix contributes to your answer.
- If you were to suggest two sales promotion strategies (Section 5.4) to attract more sales, for the brand that has greatest value for you, which two would you suggest? Why?
- Name the promotional pricing strategy and explain why this is the best fit for the brand you picked.
- My follow up question is :
- For the typical consumers and lovers of Pizza, what do you think is more important to them among the 4 P's of the marketing-mix, namely: product, price, promotions and place and why? Will you go the extra mile, to visit and patronize a Pizza outlet in a distant location? What will make consumers come back to the same Pizza outlet, other than the 4 P's of the marketing-mix?
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