This week we are learning about assessing opportunities in International Markets, and the discussion will cover various topics, including quantifying market potential, the middle class in emerging markets, and the importance of cities for IB. Below are your tasks.

1. Compile a list of new terms and definitions that you have learned in this Challenge;
2. Watch the video on Airbnb in Africaand explain the opportunitiesand challenges that Airbnb faces in Africa. Do you think the company can succeed in that market?

Use the PESTEL Framework and apply it to your assigned county (Angola). Select one of the following two firms (KIA, BMW) and use your PESTEL analysis to recommend which of these companies should invest in your country. Explain why.