This week, we lay out the basic concepts of marketing. The difference between Marketing (big M) and marketing (small m) is explained in the first
This week, we lay out the basic concepts of marketing. The difference between Marketing (big M) and marketing (small m) is explained in the first two chapters. What is the difference? How best to use both to achieve the goals? Give examples.
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Authors: AWWA Staff
3rd Edition
1583216316, 978-1583216316
