This week we will finish up our strategy planning for Mart$-$Rivers by making a recommendation on the Promotional Mix. You have $$50,000$ to spend on promotions. How will you allocate your money? Please give your rationale for why the choice and the amount of money spent. Also, please make sure to post a sample of your advertisement.

Traditional advertising: paid non$-$personal promotion by an identified sponsor that is delivered through media channels like T$.$V$,$ radio, magazines, billboards

Personal selling: face to face presentation to a prospective buyer. Allows for an exchange of ideas and to clear up any misconceptions.

Sales promotion: Marketing activities that are designed to get the consumer to act immediately. Options include coupons and samples, displays, shows and exhibitions, buy one get one $($BOGO$)$

Public relations: Programs that are designed to promote an image or gain acceptance of the company in the marketplace. Public relations can include publicity and special events.

Social media: The use of social media such as Facebook, Twitter, Pinterest, Instagram, and various blogs to generate "buzz" about a product or company.

E$-$commerce: Using the company's website to gain orders and collect information.