This week we're learning about intellectual property. The case we're discussing is about Goldie Blox and their alleged copyright infringement using the Beastie Boys' song "GIRLS" in their commercial. Read through the case and watch the videos and then answer the following questions:

1) If you were asked to render a judgement in the lawsuit between Goldie Blox and Beastie Boys, who would you ruled in favor of and why?

2) Explain "fair use" and what we learn about it in this Goldie Blox - Beastie Boys dispute.

3) What can we learn about marketing, publicity, and starting a new company from this case?