This week you are to create a presentation where you evaluate the market opportunities for two business ideas you generated in week 3. VIDEO GAMES AND WATCHING SOCCER. Now evaluate the market opportunities for those ideas!

Your presentation is required to address the following:

1. Competition: Define the industry in which you are competing (Ch 11). Identify competitors within the industry (Ch 4.
2. Target market: Who is your customer (Ch 4)? Who is the target market (Ch 11)?
3. External analysis: Are there substitutes? Elasticity of demand? Ease of entry or exit? (Ch 4)
4. Industry trends: What are key trends in your industry- good and bad (Ch 4)? What are promotion trends for your industry (Ch 11)?
5. Which business idea has the better market opportunity.

Presentation requirements:

• Introduction - Introduce yourself to the viewer of the presentation. (1 slide) (This does not mean a full bio- name and what the presentation is about is sufficient.
• Short summary of the presentation (1 slide)
• Idea introduction- What business ideas are you evaluating?
• Answer the 6 requirements above- 1 slide per question
• Summary and conclusion- Summarize the presentation