This week, you have 1 assignment to complete. The purpose of this project is the first of four projects. This project provides the first steps in completing an external environmental analysis of your focal company's strategic management plan. You will use tools and apply concepts learned in this and previous business courses to demonstrate an understanding of how organizations develop and manage strategies to establish, safeguard and sustain their competitive position in the 21st century (rapidly evolving/shifting/changing), uncertain hyper-competitive business environment