This week you have explored how self$-$concept, lifestyle, and situational influences impact marketing strategies. Let$$s apply this information to a unique market segment of your choosing. To begin, go to Claritas and choose $$ZIP Code Look$-$up$,$ under the section, $$Where Can I Find Them.$$ Enter a ZIP code you$$d like to explore. The next page will offer a selection of PRISM groups. Select one that interests you and discuss the following:

What area and PRISM did you select?

Describe the attributes of this segmentation

Identify a current advertising example that you think is targeting this segmentation and why

What is another type of advertising that could be ideal for this area, and why?