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This week, you will choose a brand that is currently available in a variety of foreign marketplaces, as well as two nations that will serve
This week, you will choose a brand that is currently available in a variety of foreign marketplaces, as well as two nations that will serve as references for the cultural analysis that you will be conducting this weekend. Use the Hofstede nation comparison tool to compare the cultures of different countries. Part 2 Use the results from Part 1 to create an infographic that includes the following: Compare all cultural dimensions Summarize the critical differences between the selected countries Explain how the information could be used to support developing the STP for the brand/product you selected for the portfolio project
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