This week you will identify potential clients who would be interested in purchasing our lemon/lime oil cleaning solution. Earlier you identified a couple of potential clients, now lets get into the weeds. Describe in detail the person/company/organization that you think will purchase this product (identify to how these people/organizations make buying decisions-this tends to be based in psychology of buying; do they buy for price, quality, reputation of product, etc.). How many exist in each category you identify (if you identify companies, how many branches do they have, how many employees work for them, etc. or if individuals how would you determine the potential number of purchases, etc.)? We are trying to determine the potential number of sales that exist. Most entrepreneurs tend to over estimate the number of sales as they love their product/service; the best approach is to be conservative in anticipation; the best means is to identify as closely as possible potential sales. If you decide you will market to Marriott Hotels to use this food preservative on restaurant buffets, look at the number of Marriotts that exist, how many include buffets in their facilities, how much would be a reasonable estimate of preservative use? We are trying to get the best estimate of production we can make, in order to predict our sales.