This weeks assignment will be based on Chap 10 Marketing Channels

Choose from one of the brands at right, and identify their channel design- do they go direct to consumers, indirect to consumers or a combination of both.

Identify the distribution channels -direct and indirect and then provide examples for each.

Think about how to creatively showcase this- see next slide as an example. Be sure to include detail explaining each retail outlet in direct and/or indirect channels.

Due on Canvas- 1 slide only

Apple

Warby Parker

Starbucks

Burberry

UnderArmour

Drybar

Coca-Cola