This week's discussion is about Digital Analytics.

While writing your posts, reflect on your insights from your briefings. You may mention the things that you found interesting or surprising while preparing your briefing. While comparing Google Search and Gmail in your briefing, did you realize similarities or differences between them? Why do you think they are similar/different? Also, you can elaborate on 1 or more topics in the briefing: 1)Conversion Funnel Analysis, 2)Audience Traffic Analysis, 4)Qualitative Feedback, 5)Reflection.