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This week's discussion is related to Chapter 16 Market Testing, therefore be sure to read the chapter before posting. Please tell us in a few
This week's discussion is related to Chapter 16 Market Testing, therefore be sure to read the chapter before posting. Please tell us in a few sentences your views on whether a new product should be in...
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
