This week's discussion will be on Tata Nano, world's cheapest car made in India. watch this documentary on Tata Nano: https://www.youtube.com/watch?v=rS3Aq_2II-s

The documentary is 44minslong, but for our exercise, the first 12 minutes are most relevant. If you are so inclined, I encourage you to watch the whole documentary.

Initial Response: Post a thoughtful and substantive post.The post must address the following: (1) identify at least two cost drivers for Tata Motors to achieve a cost advantage strategy.Explain the answer based on what you have read in Chapter 4; (2) Nano was not successful in India. As your textbook explains, for Indian customers, owning a car was a symbol of prosperity and they did not want to buy a 'poor man's car'. Provide one recommendation for Tata Motors to increase Nano's market share.