This weeks on-going project piece will focus on Retailing and Creative Decisions in advertising.

Product: Energy Drink( Nike partnership with monster energy drink)

NEW Product concept:

Nike Company will be launching a new product"Monster Zero Ultra" energy drink in partnership with Monster Energy. Nike Company is well known for high-quality sports goods from footwear, apparel, and equipment thus it is the perfect combination to release a new product line of energy drinks to boost and sustain the energy levels of consumers. Since Monster Energy is also a well-established brand, the partnership of both brands is a great deal to attain a bigger and broader audience, diversify, create brand awareness, and give more value to products.

Referenced websites:

White,D.,Sg,Sharma,G.,Gargi,Benjamin,S.,Patrick,C.,..Zyvox. March02,2020:https://bstrategyhub.com/swot-analysis-of-nike-nike-swot-analysis/

NikePurpose.(2020,August06).HumanRightsandLaborComplianceStandards.RetrievedSeptember17,2020: https://purpose.nike.com/human-rights

https://www.monsterenergy.com/us/en/products/monster-ultra/zero-ultra

https://www.walmart.com/ip/20-Cans-Monster-Ultra-Energy-Drink-Zero-16-Fl-Oz/217318884

https://www.hangoverprices.com/monster-energy-prices/

https://www.researchgate.net/figure/National-and-International-Energy-Drink-Regulations_tbl3_49836028.

Q:

Q1.Identify which retail category would be most appropriate to sell your new product to your consumer target market. Include rationale.

q2.Discuss what format of "Non- Store" retailing would be effective to sell your new product to your consumer target market. Provide your rationale.

q3.Advertising's goal is to sell the benefits not the attributes of a product. Identify what specific product benefits would be the focus of your advertising message.

q4.Identify what advertising appeal(s) would be most effective at communicating your product benefits in your advertising campaign.