This week's readings address the challenges of copyright and protecting Intellectual Property (IP) rights in the 21st century. The logistics of our "sharing economy" create a situation where it is very easy to share, distribute, publish and reuse other people's work - usually without permission - and thereby breaking the law. Our challenge is to strike the balance between acting ethically while still participating in this sharing economy that is facilitated by social media and widespread access to the internet. Many industries wrestle with this quandary - the readings this week look at the music, software and fashion industries. In addition, the idea of "Creative Commons" licensing is introduced. In shifting to the ethical mindset of the course, what factors do you think drive people to violate copyright on a regular basis? Why do good people continue to illegally download, share, pirate and copy music or other materials from the internet? What is the "but" that happens when someone says to themselves "I know this picture is copyright protected and using it is wrong, BUT......"