This weeks' topic I chose to focus is customer integration. Integration within a supply chain can be defined as connecting suppliers and customers by using management techniques to optimize performance measures through creation, distribution, to the end product. Customer integration brings a connection and understanding of the process of suppliers and customers' needs, facilitating the attachment of the customer in the decisions relating to the products sold by the supplier. Supply integration is a constant process that can be improved only when the original equipment manufacturer (OEM), customers, and suppliers work together to strengthen their relationships. In simplest terms, organizations attempting to obtain improved customer satisfaction by focusing on the quality of their products and the services provided. The move toward quality has produced significant benefits. Exceptional customer satisfaction is one of those ideals that every company aspires to, but relatively few seem to be able to reach (Poirier, Quinn, & Swink 2008, p. 203). Customer satisfaction is key to any businesses success, with customer integration with firms, it welcomes transparency and shared mutual knowledge; ultimately increasing the probability of understanding on both sides of the spectrum. As it lays out, customer integration has the potential to lead to customer