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This year, Company A reported profits of about $49 billion on sales of $238 billion. For that same period, Company B posted 526 billion on

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This year, Company A reported profits of about $49 billion on sales of $238 billion. For that same period, Company B posted 526 billion on sales of $95 billion. While sales and profits provide more the profitability of these two competitors, between these numbers is information regarding the efficiency of marketing efforts in creating those sales and profits. Using the following information from the companies' income statements (all numbers are in thousands), calculate profit margin, net marketing contribution, marketing return on ing ROS), and marketing return on investment(or marketing RO)for each company. Fill in the table below.(Round the NMC to the nearest whole number and all other values to two decimal places.) is more performing more efficiently. (1) Company A (2) Company B

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