ThisexerciseisbasedonthepopulationandeconomicdatatakenfromHarrogateBoroughCouncil'sLocalEconomicOverview.Thisdataisprovidedaspartof thisExercise1.The exercise demonstrates how to interpret data so that it is useful in informing thedevelopmentoftheLocal Economic Development planning strategy. Theexercisedemonstratesthetypesof conclusionsand interpretationsthatcanbedrawnfromdatawhenundertakingalocaleconomyassessment.

Instructions

2. ExaminethedataprovidedintheHarrogateDistrictLocalEconomicOverview (below). Notethat

differentdatarelatestotheeconomicandpopulationtrends.

3. questions:

• WhatconclusionscanbedrawnaboutHarrogate'spopulationstructureandwhatdothesemeanfortheeconomy?
• Basedontheinformationgiven,whatcanbesaidaboutHarrogate'seconomy?
• WhatbusinesssectorsshouldberecommendedasareasforconcentrationofgrowthanddevelopmentinanLEDstrategy?
• WhatadditionalinformationisrequiredforaSWOTanalysisofthepopulationandtheeconomy?

HarrogateDistrictLocalEconomicOverview

HarrogateBoroughCouncil'sEconomicDevelopmentUnithaspreparedthisprofileofthelocaleconomy. Itisintendedtoprovideanoverviewaboutwhatis happening inthelocaleconomy in termsofkeyeconomicissuessuchaspopulationchanges,economicactivityrates, unemployment levels, education and skills, wealth and deprivation, and businessperformanceandearnings.

Figure 2: Employment by Sector at Local, Regional and National Level 25 Harrogate District (% of total in % Employed employees) Yorkshire & Humber (% of total employees) Great Britain (% of total employees} 10 5 ABCDEFGHI JKLMN SectorSector Key (Figures 1. 2 & 3) Agriculture, hunting & forestry Financial Intermediation Mining and quarrying Real Estate, renting, business Manufacturing activities Electricity, gas and water supply K Public administration/defense, social Construction security Wholesale, retail trade etc. L Education Hotels and Restaurants M Health and social work Transport, storage and Z Other community, social/personal communication service Source: Annual Business Inquiry (2000). NOMIS\fFigure 1: Harrogate District Population by Age Group (compared to national average) Harrogate 90 7d over 85-89 - UK average 80-04 75-79 70-74 65-69 60-64 55-59 50-54 45-49 40-44 35-39 30-34 25-29 20-24 15-19 10-14 5-9 0-4 Males Females Source: Census 2001. Office for National StatisticsFigure 8: Increase in Average House Prices Over Last 8 years by District/Area Year 2001 Average Price (() *Harrogate -=-North Yorkshire - Yorkshire & Humber - England & Wales\fFigure 5: VAT Registrations and De-registrations in Harrogate District (1994-2001) Year 1994 1995 1996 1997 1998 1999 2000 2001 Registrations 595 495 549 575 575 590 De-registrations 600 505 560 540 435 190 510 Stocks (Start of Year) 5990 5985 5875 5855 5890 6005 6090 6155 Net Change -5 -110 -20 35 115 * Breakdown for 2001 not yet available Figure 6: Comparisons of Average Weekly Earnings (1997-2000) Average Gross Weekly Earnings ([) Year 1997 1998 1999 2000 2001 Harrogate District 324.60 349.60 363.30 369,7 397.9 York 351.10 368.10 382.00 406.6 405.3 North Yorkshire 315.90 330.30 347.20 356.1 381.3 Yorkshire Region N/ 344.90 361.00 373.7 392.1 Britain 367.60 384.50 400.1 410 444.3 Source: New Earnings Surveys 1997-2001 Figure 7: Percentage Annual Increase in Average House Prices in Harrogate District Year 9% Annual Price Increase 0 % Annual Increase in Average House Prices