this's Marketing

Question 1: a) Figure 6.1 in your textbook shows the three levels of product. How would you describe the augmented product of your car/SUV/truck? (or of a car/SUV/truck you would like to own). b) Why is living room furniture considered a shopping product for many consumers? c) Idea Generation is the first step in New Product Development. Why is Idea Generation so important? d) Service Intangibility means that customers of a landscaping company cannot see their landscaped lawn and gardens until after the service is completed. How might a landscaper use their office headquarters & appearance of their staff members (workers) to deal with this issue