Thiswritten assignmentwill help you practice Industry and Competitive Environmental Analysis whichis requiredlater in the termfor the Capstone Project.. The case for this assignment is Sturm, Ruger & Co. (Case 15) pages C-198 to C-208.

1. Preform an Industrial Environment Analysis of the company's industry based on Porters 5 forces: Porter's "five forces of competition."
   1. The intensity of rivalry - INFLUENCED BY:
   2. Threat of new entrants or barriers to entry/exit
   3. Bargaining power of suppliers
   4. Bargaining power of buyers
   5. Threat of Product Substitutes - switching costs
2. Competitive Environment Analysis
   1. Who are Sturm, Ruger & Co. direct competitors?
   2. What are the key success factors needed to compete in this industry?
   3. On what basis do customers choose in this industry?