Question
Thomas and Peter, the directors at WBM logistics have been running a logistics company for the past two years. WBM logistics transports commodities and cargo
Thomas and Peter, the directors at WBM logistics have been running a logistics company for the past two years. WBM logistics transports commodities and cargo in various industries ranging from mining commodities such as coal, chrome, manganese to FMCG goods as well as fuel. Due to changes in the business environment, the company has been struggling to meet their financial obligations such as paying suppliers, staff, rent etc. Amongst other factors, Thomas and Peter have noted that employee poor performance as a result of poor management and tough economic conditions are some of the contributing factors contributing towards the company's financial difficulties. As a result, the directors called a meeting with various departmental managers to devise a strategy that would help the company survive these tough times. At the end of the meeting, it
was agreed that the management process would be followed, and each manager would make a presentation relating to how they would use the four management functions to improve performance in their respective departments.
3.1. Assuming the role of ONE of the following Managers, explain how you would
use the management functions (POLC) to improve performance in your department.
Provide examples to support your answers.
Human Resource Manager
Design and Marketing Manager
Financial Manager
Procurement Manager
Manager - Governance and Legal Advisory
Tip: you will be awarded four marks per function. Marks will be awarded for the
use of examples.
3.2. With reference to WBM logistics case, explain the importance of any other two
functional areas of management except for the functional area linked to the
role you selected in Q.3.1.
Tip: you will be awarded four marks per function. Marks are awarded for theory
and application.
3.3. The remote environment consists of five sub-environments. Except of the
cultural environment, select any other three of the sub-environments and
conduct an environmental analysis on behalf of WBM logistics.
Tip: You may need to conduct desktop research in order to successfully answer
this question.
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