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Thomas is the owner of a landscaping company that caters to a very wealthy clientele. His com to differentiate itself from the other high-end landscapers
Thomas is the owner of a landscaping company that caters to a very wealthy clientele. His com to differentiate itself from the other high-end landscapers in the area, but because he has hired but highly-qualified team members, Thomas is unable to shift to a cost leadership strategy. Wh likely to achieve a competitive advantage? Maintain prices but replace all the expert employees with less-skilled workers to control costs. Narrow the scope of competition and focus on unique features such as the use of organic materials. Offer similar services as competitors but raise prices to increase profits. Lower prices but continue employing high-paid expert gardeners
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