Thomson was limited company manufacturing vending machines. These machines could be used for automatic vending of tea, coffee, cold drinks, chocolates and many other products. The vending machines had to be programmed for vending assorted items. One machine could manage a variety of products as well. These were to be installed at shopping centers, cinema halls, public places, hotels, etc. The manufacturer started installing these machines in various parts of the city for selling coffee and tea. The machines became popular, as they served the customers with both tea/coffee at a standard price, and the customer had the choice of having strong or light, with or without sugar, more or less milk depending on his choice. As they became popular, more and more machines were set up at strategic places like bus stations, taxi stands, etc. so that the customer had access to the beverage whenever he needed it. In the beginning, an attendant was also required to stand with the machines, as they were not fully automatic. Later, fully automatic machines were developed, which could work without the help of an attendant. The attendant had to come only once, to replenish the stocks, and take out the cash from the machines. A difficulty that was faced was that these machines did not accept torn notes, or some coins which got stuck in them. To overcome this difficulty, the company was contemplating to introduce a card system, which could be purchased with BD 5, or its multiples, and on using these cards, the amount would get debited automatically and the balance would be known by the consumer. The survey showed the results, but a lot of effort would be required to motivate the consumers to buy these cards. The company also contemplated providing the consumers with other products as well. These could be soaps, oils, cold drinks, chocolates, biscuits, etc. . Questions 1. Do you think that the company will succeed in selling other products along with the tea/ coffee they are already selling? 2. How can the company motivate the consumers to buy other products, as well as, to use the cards instead of cash?