Thoroughly explain the following using the textbook AND outside primary resources:

1. Companies create business records of many types and store the electronic files using an electronic records management (ERM) system. Explain why an ERM is a senior management issue and not simply an IT issue?
2. Describe each of the four V's of data analytics: variety, volume, velocity, and veracity.
3. Identify the primary functions of a database and a data warehouse. Explain why enterprises need both of these data management technologies.