Threat of New Entrants of Airbnb	High	Low
Economies of scale
Product differentiation
Capital requirements
Switching costs
Require control of distribution channels
Require proprietary knowledge
Require access to raw materials
Require access to government subsidies

Intensity of Competitive Rivalry of Airbnb	High	Low
Number of competitors
Industry growth rate
Fixed costs
Storage costs
Product differentiation
Switching costs
Exit barriers
Strategic stakes