Three (3) personal trainers at an upscale health spa / resort in Sedona, Arizona, want to start a health club that specializes in health plans for people in the 50+ age range.

The trainers Donna Rinaldi, Rich Evans, and Tammy Booth are convinced that they can profitably operate their own club. They believe that the growing population in this age range, combined with strong consumer interest in the health benefits of physical activity, would support the new venture. In addition to many other decisions, they need to determine the type of business organization that they want to form: incorporate as a corporation or form a partnership.

Rich believes there are more advantages to the corporate form than a partnership, but he has not convinced Donna and Tammy of this. The three (3) have come to you, a small-business consulting specialist, seeking information and advice regarding the appropriate choice of formation for their business. They are considering both the partnership and corporation formation options.

Assume the trainers determine that forming a corporation is the best option. Next, Donna, Rich, and Tammy need to decide on strategies geared toward obtaining financing for renovation and equipment. They have a grasp of the difference between equity securities and debt securities, but do not fully understand the differences.They have asked you for your opinion.

1. Provide a summary to the partners, outlining the advantages and disadvantages of forming the business as a partnership.
2. Provide a summary to the partners, outlining the advantages and disadvantages of forming as a corporation.
3. Recommend which option they should pursue. Justify your response.
4. Explain the major differences between equity and debt securities, and discuss the primary ways in which each would affect the future of the partners' business.