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Three common trade - oriented sales approaches are targeted uniquely to wholesalers, retailers, and distributors: cooperative advertising, training of distributor's salesforces. and Multiple Choice rebates
Three common tradeoriented sales approaches are targeted uniquely to wholesalers, retailers, and distributors: cooperative advertising, training of distributor's salesforces. and
Multiple Choice
rebates
extended credit terms
product placement
personal selling
discounts and allowances
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Strategic Management Awareness And Change
Authors: Frank Martin , John L. Thompson , Jonathan M.Scott
9th Edition
1473767423, 978-1473767423
