Three entrepreneurs were looking to start a new brewpub near Sacramento, California, called Roseville Brewing Company (RBC). Brewpubs provide two products to customersfood fromthe restaurant segment and freshly brewed beer from the beer production segment. Both segments are typically in the same building, which allows customers to see the beer-brewing process.

After months of research, the owners created a financial model that showed the following projections for the first year of operations.

Sales

Beer sales$816,000

Food sales938,400

Other sales285,200

Total sales$2,040,000

Less cost of sales482,256

Gross margin$1,557,744

Less marketing and administrative expenses1,133,800

Operating profit$423,944

In the process of pursuing capital through private investors and financial institutions, RBC was approached with several questions. The following represents a sample of the more common questions asked:

• What is the break-even point?
• What sales dollars will be required to make $110,000? To make $410,000?
• Is the product mix reasonable? (Beer tends to have a higher contribution margin ratio than food, and therefore product mix assumptions are critical to profit projections.)
• What happens to operating profit if the product mix shifts?
• How will changes in price affect operating profit?
• How much does a pint of beer cost to produce?

It became clear to the owners of RBC that the initial financial model was not adequate for answering these types of questions. After further research, RBC created another financial model that provided the following information for the first year of operations.

Sales: Beer sales (40% of total sales)$816,000Food sales (46% of total sales)938,400Other sales (14% of total sales)285,600Total sales$2,040,000Variable CostsBeer (11% of beer sales)$89,760Food (33% of food sales)309,672Other (29% of other sales)82,824Wages of employees (23% of sales)469,200Supplies (2% of sales)40,800Utilities (4% of sales)81,600Other: credit card, misc. (3% of sales)61,200Total variable costs$1,135,056Contribution margin$904,944

Fixed Costs: Salaries: manager, chef, brewer$137,000Maintenance27,000Advertising13,000Other: cleaning, menus, misc.36,000Insurance and accounting32,000Property taxes20,000Depreciation91,000Debt service (interest on debt)125,000Total fixed costs$481,000Operating profit$423,944

Required:

Perform a sensitivity analysis by answering the following questions:

a.What is the break-even point in sales dollars for RBC?

b.What is the margin of safety for RBC?

c.What sales dollars would be required to achieve an operating profit of $110,000? $410,000?