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Three entrepreneurs were looking to start a new brewpub near Sacramento, California, called Roseville Brewing Company ( RBC ) . Brewpubs provide two products to

Three entrepreneurs were looking to start a new brewpub near Sacramento, California, called Roseville Brewing Company (RBC). Brewpubs provide two products to customers - food from the restaurant segment and freshly brewed beer from the beer production segment. Both segments are typically in the same building, which allows customers to see the beer-brewing process.
After months of research, the owners created a financial model that showed the following projections for the first year of operations.
\table[[,Sales,],[ebook,Beer sales,$781,200
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