Three entrepreneurs were looking to start a new brewpub near Sacramento, California, called Roseville Brewing Company (RBC). Brewpubs provide two products to customersfood from the restaurant segment and freshly brewed beer from the beer production segment. Both segments are typically in the same building, which allows customers to see the beer-brewing process. After months of research, the owners created a financial model that showed the following projections for the first year of operations. Sales Beer sales Food sales Other sales Total sales Less cost of sales Gross margin Less marketing and administrative expenses Operating profit $ 712,800 910,800 356,400 $1,980,000 491,436 $1,488,564 1,086,800 $ 401,764 In the process of pursuing capital through private investors and financial institutions, RBC was approached with several questions. The following represents a sample of the more common questions asked: . What is the break-even point? What sales dollars will be required to make $180,000? To make $440,000? Is the product mix reasonable? (Beer tends to have a higher contribution margin ratio than food, and therefore product mix assumptions are critical to profit projections.) What happens to operating profit if the product mix shifts? How will changes in price affect operating profit? How much does a pint of beer cost to produce? It became clear to the owners of RBC that the initial financial model was not adequate for answering these types of questions. After further research, RBC created another financial model that provided the following information for the first year of operations. $712,800 910,800 356,400 $1,980,000 Sales Beer sales (36% of total sales) Food sales (46% of total sales) Other sales (18% of total sales) Total sales Variable costs Beer (11% of beer sales) Food (34% of food sales) Other (29% of other sales) Wages of employees (24% of sales) Supplies (2% of sales) $ 78,408 309,672 103,356 475,200 39,600 $712,800 910,800 356,400 $1,980,000 $ 78,408 309,672 103,356 475,200 39,600 59,400 39,600 Sales Beer sales (36% of total sales) Food sales (46% of total sales) Other sales (18% of total sales) Total sales Variable costs Beer (11% of beer sales) Food (34% of food sales) Other (29% of other sales) Wages of employees (24% of sales) Supplies (2% of sales) Utilities (3% of sales) Other: credit card, misc. (2% of sales) Total variable costs Contribution margin Fixed Costs Salaries: manager, chef, brewer Maintenance Advertising Other: cleaning, menus, misc Insurance and accounting Property taxes Depreciation Debt service (interest on debt) Total fixed costs Operating profit $1,105,236 $ 874,764 $134,000 28,000 13,000 38,000 38,000 14,000 84,000 124,000 $ 473,000 $ 401,764 Required: Perform a sensitivity analysis by answering the following questions: a. What is the break-even point in sales dollars for RBC? b. What is the margin of safety for RBC? c. What sales dollars would be required to achieve an operating profit of $180,000? $440,000? Complete this question by entering your answers in the tabs below. Required a Required B Required C What is the break-even point in sales dollars for RBC? (Round intermediate calculations to 3 decimal places and your final answer to the nearest whole dollar.) Break-even point
