Question
Three key aspects of marketing discussed on the first day of class include all of the following except______. Question 11 options: Create Value Conduct Market
Three key aspects of marketing discussed on the first day of class include all of the following except______.
Question 11 options:
| Create Value |
| Conduct Market Research |
| Capture Value |
| Build Relationships |
Stakeholder theory requires that...
Question 14 options:
| Companies recognize that serving customers and shareholders should be the priority. |
| Companies develop products to minimize negative effects on the environment. |
| Companies partner with non-profit organizations for mutual benefit. |
| Companies consider the needs of every group that may be affected by the organization's decisions. |
Developing and marketing products designed to minimize negative effects on the environment is called_______________.
Question 15 options:
| Green Marketing |
| Sustainability Marketing |
| Stakeholder Marketing |
| Ethical Marketing |
Which of the 4 P's is involved in determining the best way to make products available when and where customers want them?
Question 17 options:
| Promotion. |
| Place |
| Product |
| Pricing |
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