Three Spirit

Think it's time for nights out to change? Cheers to that. Introducing a new kind of nightlife beverage crafted from ancient remedy and modern alchemy. Three Spirit's Social Elixir offers an ingenious way to socialize, and not one drop of alcohol!

Three Spirit's Social Elixir is a new non-alcoholic beverage crafted for mindful connection. The secret is in its balance of adaptogens (herbs that help the body adapt to stress), replenishing nootropics (compounds that help enhance cognition), and nourishing botanics (plants that balance flavor and function). Blend them together and you get Three Spirit's Social Elixir, a liquid dietary supplement that lifts the mind and relax the body, so you can more deeply connect with others without the hangover.

Three Spirit's Social Elixir is an herbaceous drink with a bittersweet, savory finish that lifts the mind and relax the body to help create deeper social connections. With approximately ten servings and zero alcohol per bottle, you can enjoy Three Spirit's Social Elixir on your own or with friends.

Three Spirit's Social Elixir will be launched in Canada in early 2023. It will be available at physical and online specialty stores in 500 ml bottles for $45.

 

  Image transcription text

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Questions:

 

1) Three Spirit has insights showing that consumers are more likely to try a new product if they are informed about the product's benefits while shopping and if the product is prominently displayed in the store.
Which two (2) types of trade sales promotions would best allow Three Spirit accomplish this? Explain.

 

2) Three Spirit wants to use direct marketing as part of its IMC plan to reach consumers who want an alternative to alcoholic beverages (for any reason) and encourage them to try its Social Elixir.
Which type (1) of direct marketing tool would best allow Three Spirit accomplish this? Explain.

 

3) Three Spirit' IMC budget is too limited to use advertising broadcast media as part of its media plan. Three Spirit instead wants to use public relations to reach consumers who want an alternative to alcoholic beverages (for any reason) and raise awareness of its Social Elixir at a lower cost.
Which type (1) of public relations tool would best allow Three Spirit accomplish this? Explain.

 

4) Three Spirit wants to use alternative marketing as part of its IMC plan to reach consumers who want an alternative to alcoholic beverages (for any reason) and encourage them to try its Social Elixir in a location other than retail stores.
Which type (1) of alternative marketing tool would best allow Three Spirit accomplish this? Explain.

 

5) Three Spirit wants to use digital (internet, mobile, and/or social media) marketing as part of its IMC plan to reach consumers who want an alternative to alcoholic beverages (for any reason) and raise awareness of its Social Elixir.
Which two (2) types of digital marketing tools would best allow Three Spirit accomplish this? Explain.

 

6) Three Spirit' creative team wants to ensure that the creative strategy for its first IMC campaign do not raise major ethical or social concerns.
Which types (2) of ethical or social concerns would be most relevant for Three Spirit' team? Explain.

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