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Three years ago, Michelle Walker and her brother - in - law Anthony Hall opened Teal Mountain Department Store. For the first 2 years, business
Three years ago, Michelle Walker and her brotherinlaw Anthony Hall opened Teal Mountain Department Store. For the first years,
business was good, but the following condensed income statement results for were disappointing.
TEAL MOUNTAIN DEPARTMENT STORE
Income Statement
For the Year Ended December
Operating expenses
Michelle believes the problem lies in the relatively low gross profit rate of Anthony believes the problem is that operating
expenses are too high. Michelle thinks the gross profit rate can be improved by making two changes. Increase average selling prices
by ; this increase is expected to lower sales volume so that total sales dollars will increase only Buy merchandise in larger
quantities and take all purchase discounts. These changes to purchasing practices are expected to increase the gross profit rate from
its current rate of to a new rate of Michelle does not anticipate that these changes will have any effect on operating
expenses.
Anthony thinks expenses can be cut by making these two changes. Cut sales salaries of $ in half and give sales
personnel a commission of of net sales. Reduce store deliveries to one day per week rather than twice a week; this change will
reduce delivery expenses of $ by Anthony feels that these changes will not have any effect on net sales.
Michelle and Anthony come to you for help in deciding the best way to improve net income.
With the class divided into groups, answer the following.
a
Your answer is partially correct.
Prepare a condensed income statement for assuming Michelle's changes are implemented.
TEAL MOUNTAIN DEPARTMENT STORE
Projected Income Statement
For the Year Ended December
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