Three years into your successful operation of Glide the World (in Waynesboro), you receive a cease and desist letter from an attorney who represents Glide the World, which is a small company in northern California that manufactures wooden "glider" rocking chairs. The attorney provides documentation that the rocking chair company has trademarked "Glide the World." Do you cease and desist? Why/why not? Would the rocking chair company prevail in an infringement case against you? Why/why not?