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Thriftco operates a chain of retail stores. The following data are for the stores of the Plains Division for the most recent year (in thousands
Thriftco operates a chain of retail stores. The following data are for the stores of the Plains Division for the most recent year (in thousands of dollars). |
Fargo | Sioux Falls | Omaha | |||||||
Sales | 1,200 | 1,300 | 1,500 | ||||||
Cost of Goods Sold | 624 | 728 | 750 | ||||||
Gross Margin | 576 | 572 | 750 | ||||||
Expenses: | |||||||||
Occupancy | 62 | 66 | 74 | (Depreciation, property tax, insurance, utilities) | |||||
Salaries/wages | 297 | 333 | 389 | ||||||
Advertising | 60 | 56 | 82 | (50% local, 50% allocated corporate advertising) | |||||
Miscellaneous | 5 | 6 | 7 | ||||||
Overhead | 108 | 117 | 135 | (general corporate overhead, allocated at 9% of sales) | |||||
532 | 578 | 687 | |||||||
Segment margin | 44 | -6 | 63 | ||||||
Average operating assets | 1,000 | 950 | 1,100 |
Required: | |
a) Recompute segment margin, using concepts learned in class. Use the recomputed numbers to answer the remaining questions. | |
b) Is the Sioux Falls store really losing money? Explain briefly. | |
c) Compute ROI for each store. | |
d) Compute residual income for each store, assuming that Thriftco's target ROI is 15%. | |
e) Which is the top performing store? Identify the main reason for its superior performance. |
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